01 — About
I spent my own money learning what actually works.
I started by building my own e-commerce brand, AlphaMart, from zero —
handling every part of the business myself, from product research and Shopify setup
to running Snapchat ad campaigns that delivered a 5.69x ROAS and
1,034 purchases from just $1,452 in spend.
Running my own store taught me something most specialists never have to learn: the ads, the
site, the SEO and the tracking are one system. Great campaigns pointed at a
slow, unconvincing site lose money. A beautifully ranked page that nobody can measure teaches
you nothing. So I learned to do all of it.
Since then I've rebuilt a UK service business end to end — WordPress site, Google Business
Profile, Search Console, local SEO pages, Google Ads, and a custom plugin that feeds real
booked-job revenue back into bidding. I've rebuilt a mismanaged Google Ads account for a
dental clinic, run Meta and Snapchat for fashion e-commerce, and redesigned Shopify stores
for conversion.
The thread running through all of it is measurement — I'm the person who finds the broken
pixel, the duplicate conversion, the budget quietly leaking into the Display Network. But
whether you need SEO, Google Ads, Meta Ads, a Google Business Profile, or a website
built properly, it's the same person doing the work. I work with clients across
Pakistan and internationally, with dual PKR and USD pricing.